Zaina International Co. Ltd.

Year of establishment : 1989

About Zaina International Co. Ltd.

Zaina International as we are better known is a wholly owned subsidiary of the YUSUF BIN AHMED KANOO GROUP, a well renowned group in the Middle East. Having its operations in the KSA, Zaina is a major retailer and distributor for a wide range of consumer durable goods.

From the original business of distributing B.A.T tobacco products Zaina International has rapidly expanded with its own retail outlets carrying a wide range of internationally renowned home care products.

Zaina also operates a network of exclusive dealerships throughout the country. It also caters to the needs of the institutional bulk trade enquiries for most of the mega housing projects belonging to institutes like Royal Commission, SABIC and other leading institutions and large scale housing compounds.

An efficient after sales support division trained according to the exacting standards of our principals ensures timely, efficient and cost effective after sales service to our customers.

Zaina’s distribution network is backed by a chain of well located warehouses using the latest computer technology and software offers manufacturers a readymade distribution system for supplying the trade throughout the high growth markets of the Middle East and the Kingdom of Saudi Arabia in particular.

Products & Brands

Zaina Int’l is the exclusive distributor for one of America’s largest retail chains, M/s SEARS ROEBUCK INC.
The Kenmore brand of home appliances, one of America’s most popular and prestigious brand line of home appliances belonging to SEARS is handled by Zaina International. Additionally Zaina is also the exclusive distributor in KSA for one of the leading brands of Europe, M/s Bertazzoni SPA of Italy. Bertazzoni manufactures an exclusive and beautiful range of Built in appliances such as Cook tops, Ovens, Range hoods and Free Standing Ranges under the Brand names of LA Germania, Magic Gas and Bertazzoni.

Zaina is the exclusive distributor in KSA for leading brand of 220V 60Hz treadmills manufactured by SPORTEK, Taiwan. These treadmills carry unique features and the range consists of models meant for home exercise as well as commercial usage.

Zaina also imports bed & bath products such as Pillows, Comforters Bed Sheets etc. from ‘J-QUEEN’ one of America’s leading brands of bed & bath products.

FAKIR HAUSGERATE of TURKEY manufactures the FAKIR brand of Table Top appliances with German technology. The products are feature rich and the quality is Top class. Zaina has the exclusive distribution rights for this product range in KSA.

Zaina is a leader in the flooring market in KSA and holds the exclusive dealership for PVC flooring products from one of the world leaders in the PVC flooring industry, M/s POLYFLOR (U.K) Ltd. Zaina also deals with Carpets from one of the leading carpet manufacturers of Carpet tiles & rolls, M/s GRADUS (U.K) Ltd.


Zaina’s retail clientele consists of a broad brand of clients. More than 95% of our customers are Saudi Nationals who are in the higher income bracket and command very good purchasing power.

In the dealer segment of the market Zaina has built up a reliable network of dealers who are committed to the Kenmore brand. Most of the leading housing compounds and several mega housing projects belonging to large corporate bodies in the private and government sector continue to extend their patronage to the Zaina and the KENMORE brand of appliances mainly because we offer them GOOD QUALITY, GOOD AFTER SALES SERVICE & GOOD PRICE.

Contact Zaina International Co. Ltd.

Feel free to email us to provide some feedback on our Services, give us suggestions & Complaints about our services, or to just say hello!